In its mission to usher in a more stylish Davao, Abreeza Mall presents a bold first in Davao shopping that will not just promote a passion for fashion, but will champion the city’s youth culture as well.

Abreeza teams up with independent publication LIEU Magazine (www.lieumagazine.com), an online magazine that aims to speak to and for today’s Davao youth by showcasing their talents, tastes, and lifestyles. Together, they present Jaywalking in Abreeza, a weekly project that will capture Davao contemporary street style by photographing young, stylish individuals at the mall.

Jaywalking is one of LIEU’s most popular sections, owing to its ability to portray the fresh takes on trends and unique style statements of young Davaoeños in different corners of the city. Beginning September 28 and ongoing every Saturday until the end of 2013, Jaywalking will make Abreeza its home, with LIEU’s roving photographers scouting for and taking snapshots of style-savvy shoppers.



Mall-goers chosen by the LIEU team will be featured on the LIEU website and in social media promotions by LIEU and Abreeza. In addition, they will also be rewarded with freebies such as Abreeza movie passes.

With Abreeza’s picture-perfect environs and its impressive mix of luxury apparel brands, high street favorites, and local retail leaders, it is the ideal place for Davao’s young, sartorially-minded denizens to let their true style personalities out. Jaywalking in Abreeza will not only shine the spotlight on recent trends in fashion, it will also push forward a stronger sense of youth street style in Davao.





For more information and updates on LIEU, visit www.lieumagazine.com, like LIEU’s official Facebook page at www.facebook.com/LieuMagazine, and follow @lieumagazine on Twitter and on Instagram. For more information and updates on Abreeza Mall, visit the concierge at the ground floor or call (082) 321-9332, like Abreeza’s official Facebook page at www.facebook.com/AbreezaMall, and follow @abreezatweets on Twitter and @iloveabreezamall on Instagram.

Text by Aidx Paredes
Photos taken from our Jaywalking section, by Nikko Zamora and Aidx Paredes

While we stick to the principles of fashion, it's not always going to be applied everywhere.

Occasions and celebrations – perhaps the most important reasons why we dress up – aren’t going to happen everyday.

The streets are the world’s ultimate runway. That’s where we see the reflection of trends in fashion weeks, taken in different notches with various taste. What’s more amazing is that we see these reflections, all in different forms, in the streets and it’s like a festival of fashion shows in different alleys.

Davao’s fashion scene is but a baby that is slowly growing up with the help of our homegrown trendsetters. Social networking has inspired locals to cultivate their own style, as seen by the ever popular #OOTD.

Those are some of the reasons why we created Jaywalking. It is a section in our blog (lieumagazine.com) where we post pictures of stylistas going around the city. We find them in the streets on their way to work or school – the real models jaywalking in the real life runway.

From mixing patterns or layering, keeping it cool and classy or taking it edgy and risky – the Davao people are definitely the fashionistas to watch out for.

They say the best fashion show happens on the street. So we checked out the streets and found people who knew how to mix and match style and comfort. Davao's street fashion may still be a baby, but seeing these stylistas walk the street with confidence is a sign that it's growing. Make fashion a part of your every day and make the streets your runway!

Be at your best always because our cameras are all set to capture your style. See you on the streets?

Text by Pat Bacaltos

Admit it girls, you have a knack for bringing too much of unnecessary things in your purses. Things that only add needless weight and could only be a burden.

Leave the weight at home and carry the things that you really need. Here is a list of 7 things every girl should have in their bags aside from your keys, cellphones, and money.

Sup Davao! Whether you're inspired by runway trends or personal style icons, be sure to show off your your best outfits as you go through your day because you'll never know, you may be part of LIEU street style section.

Our street style photographer and fashion enthusiast, Earl Dayanghirang and Pat Bacaltos, went around town to take pictures of Davaoenos with promising style on the streets.