In its mission to usher in a more stylish Davao, Abreeza Mall presents a bold first in Davao shopping that will not just promote a passion for fashion, but will champion the city’s youth culture as well.

Abreeza teams up with independent publication LIEU Magazine (www.lieumagazine.com), an online magazine that aims to speak to and for today’s Davao youth by showcasing their talents, tastes, and lifestyles. Together, they present Jaywalking in Abreeza, a weekly project that will capture Davao contemporary street style by photographing young, stylish individuals at the mall.

Jaywalking is one of LIEU’s most popular sections, owing to its ability to portray the fresh takes on trends and unique style statements of young Davaoeños in different corners of the city. Beginning September 28 and ongoing every Saturday until the end of 2013, Jaywalking will make Abreeza its home, with LIEU’s roving photographers scouting for and taking snapshots of style-savvy shoppers.



Mall-goers chosen by the LIEU team will be featured on the LIEU website and in social media promotions by LIEU and Abreeza. In addition, they will also be rewarded with freebies such as Abreeza movie passes.

With Abreeza’s picture-perfect environs and its impressive mix of luxury apparel brands, high street favorites, and local retail leaders, it is the ideal place for Davao’s young, sartorially-minded denizens to let their true style personalities out. Jaywalking in Abreeza will not only shine the spotlight on recent trends in fashion, it will also push forward a stronger sense of youth street style in Davao.





For more information and updates on LIEU, visit www.lieumagazine.com, like LIEU’s official Facebook page at www.facebook.com/LieuMagazine, and follow @lieumagazine on Twitter and on Instagram. For more information and updates on Abreeza Mall, visit the concierge at the ground floor or call (082) 321-9332, like Abreeza’s official Facebook page at www.facebook.com/AbreezaMall, and follow @abreezatweets on Twitter and @iloveabreezamall on Instagram.